Set Up a Publishing Schedule

Something that really distinguishes the serious players from those who are just playing around is that professionals work from an established publishing schedule.

If you are in this to create a profitable business, then you need to plan so you can focus your energy and make sure you have a flow of great content to your site. How do you think off-line magazine or newspaper editors get their weekly or monthly publications out?

For maximum success, you need to publish interesting, on-topic new content on a regular basis.

Working on a schedule like the pros makes it more likely you'll succeed as an Authority Site publisher!

A publishing schedule lays out in simple table form what you need to be doing each week to produce content for your site.

It can cover whatever form you want that content to take – short posts, longer feature articles for syndication, videos, audio, linkbait, etc.

Eight Benefits of Using a Publishing Schedule:

• No danger of ‘drying up’ – you always have a steady stream of articles hitting your site or being published around the web.
  

• Ensures you don’t forget an idea that occurs to you for great content – just put it right into the schedule in the next available slot.
  

• Helps you plan how you are going to get the content written – you are able to look at what you have to do and decide whether you need help.
  

• Helps you plan your day so you make sure you find time for the tasks listed.
  

• Makes you accountable to somebody – OK its just you but if you write it down you are much more like to do it.
  

• Enables you to share your schedule with others – if you outsource or partner you can clearly communicate dates because you already thought about it.
  

• Your visitors know that they can come back often because you will always have fresh content – regular as clockwork.
  

• You can write email series like this one telling people what’s coming up on the site – you know because you’ve already got it all planned out.
  

You’ll find a sample publishing schedule in the training area at:

Sample Publishing Schedule

The sample schedule is based on a golfing site, but it can be used for any niche. It includes the main areas you may want to cover:

• Daily posts – short articles 350-500 words
  
• Longer features 500+ words for syndication
  
• Press Releases
  

Identify what you want to write about and create your own schedule.

Sources for posts can come from any number of places. Don’t forget that your site stats will give you plenty of ideas for content – what are people actually searching on – what do they want to know? Also remember you should continue to tune into the conversation of your niche.

Schedule as far ahead as you can – one or two weeks is probably enough so that you can stay responsive to news in your niche as it develops.

Don’t forget to assess your resources – if you're working alone, consider the time you have and whether you should outsource some of your content.

Once you’ve done your schedule - don’t just “set it and forget it”. You need to use it every day and make amendments as things change on a daily basis if necessary.