Marketing Yourself as an Authority

As the publisher of an authority site, you're now considered to be an authority on your topic.

Authority site publishers are often contacted by online and offline publications to give interviews and expert advice, or to partner in a joint venture.

Although you can remain an anonymous publisher if you want to, you should strongly consider promoting yourself as an authority. It will almost certainly bring you lots of additional exposure, interesting opportunities, and more income!

The idea is to brand your name into the minds of people in your niche, so whenever they see or hear your name they'll automatically connect it with your topic.

Consider including your name:

• in the header graphic of each of your websites / blogs
  

• as your forum ID and signature, especially in any niche forums you frequent
  

• as your username at social media sites
  

• anywhere else you have an online or offline presence.

• Read How to Position Yourself as The Obvious Expert, by Elsom Eldridge Jr. and Mark Eldridge. Although the book cover says this book is for “turbocharging your consulting or coaching business”, it's full of a wealth of do-able strategies that will give you a huge boost in any business.
  

• Leverage your efforts by using a public relations service such as PR Leads.