Keyword Use

Each post in your site should target one primary keyword and possibly two or three minor keywords as well.

Use your primary keyword:

• as close to the beginning of your post title as possible
  

• as close to the beginning of your article / post as possible
  

• in your image title
  

• in at least one subheading
  

• in your tags.
  

However, be careful never to keyword-stuff your content. Search engines don't like keyword stuffing, and visitors think it makes content sound phony and salesy.

Try to write naturally, and insert your keywords periodically where they want to fit in.