Offer a Free Gift for Subscribers

One very successful method for increasing signups via your opt-in form is to offer a free gift that has value to the people you're targeting.

Typically this is in the form of a special report, an e-course, access to videos or audio, etc.

• Make sure that anyone who signs up via your opt-in form receives this free gift immediately.
  

• Make sure your free gift is useful, valuable, and very high quality. A junky gift makes people feel ripped off (and isn't a very good sneak-preview of what they'll receive from you in the future!), and they'll unsubscribe immediately.
  

ASC member Bill Urell of Addiction Recovery Basics shares how he created a handbook of recovery resources as a free gift for opt-in subscribers, in this ASC forum post:

I Tripled My Email Signups with this Simple Strategy.

ASC member Myrtha Chang of Joy of Camping offers a free camping cookbook as a reward for subscribing via her opt-in form. To make her gift more eye-catching and desirable, she created an attractive e-cover image of her cookbook.